Acquire and retain more patients with precision marketing
Built from robust demographic and modeled data on 200+ million unique consumers, our hospital marketing solutions enable you to precisely target, message, and engage high-value audiences in the right channels and at the right time. Our compliant patient and consumer analytics enable precise campaign targeting and activations, while our dynamic analytics and services help you demonstrate the return on marketing investment (ROMI) of your campaigns.
Our hospital marketing analytics and tools help you:
Segment and target audiences with precision
With our media and channel models, you can find where individuals are most likely to consume information and market to patients with ease. From 60+ models that examine behaviors such as social media use, you can target the right prospects in the right channels.
Use geographical, propensity, and SDOH-modeled data to build custom audiences and segments. Our clinical propensity models help you to identify consumers most likely to have a specific condition with models across categories like cardiology, orthopedics, and oncology.
Build personalized campaigns for max impact
Use behavior and attribute information to tailor acquisition and nurture campaigns and personalize engagement channels for maximum impact and efficiency. Leverage all-payor claims, consumer-centric care models, and service line analytics to understand market trends and drive growth.
Activate consumers compliantly
Activate patient and consumer audiences 1:1 through DMPs, DSPs, and trade desks using de-identified tokens. Our analytics, built on 241M+ records and ML-driven propensity models, helps hospital marketers:
- Segment consumers
- Build campaign audiences
- Match and append patient records
- Improve re-marketing campaigns
- Activate consumers in the right channels and platforms
Safe, compliant, and secure
Definitive Healthcare offers a trusted, scalable, and compliant way to integrate directly into your internal systems, including enterprise data warehouses and Salesforce. There is no third-party data sharing, so you keep all PHI/PII and first-party data in-house.
