Reduce your patient acquisition and retention costs
Segment and target audiences with precision
With our media and channel models, you can find where individuals are most likely to consume information and market to patients with ease. From 60+ models that examine behaviors such as social media use, you can target the right prospects in the right channels.
Use geographical, propensity, and SDOH-modeled data to build custom audiences and segments. Our clinical propensity models help you to identify consumers most likely to have a specific condition with models across categories like cardiology, orthopedics, and oncology.
Activate consumers compliantly
Activate patient and consumer audiences 1:1 through DMPs, DSPs, and trade desks using de-identified tokens. Our analytics, built on 241M+ records and ML-driven propensity models, helps hospital marketers:
- Segment consumers
- Build campaign audiences
- Match and append patient records
- Improve re-marketing campaigns
- Activate consumers in the right channels and platforms
Populi works seamlessly within your systems
Use analytics within our self-service platform, or easily and quickly deliver them into your internal systems and workflows. We provide seamless integration through a variety of access methods. With Populi Direct Data Access for data warehouses, BI connectors, and Populi Insights for Salesforce, your entire organization can leverage the same data, at the same time, wherever they need it.
