Find the patients and providers who matter most. Activate them across every channel. All with privacy-safe precision.
Trusted by leading agencies and healthcare brands
Market to health consumers with confidence and compliance. Our audiences are built from modeled data on 225+ million unique consumers, using national all-payor claims, consumer-level data, and advanced data science to achieve high statistical relevance and accuracy.
Reach the providers who influence treatment decisions. Segment by specialty, prescribing behavior, affiliations, and patient mix using claims-based intelligence on 3M+ NPI-validated healthcare professionals across 340K+ organizations. Access 30+ attribute categories and direct contact data for marketing and sales outreach.
Most platforms make you choose: target patients or target HCPs. We let you do both, together. Link patient populations and provider populations so your campaign works across the entire care journey.
Our proprietary healthcare data ensures you're engaging the right decision-makers with precision and scale—wherever they spend time online.
Audiences Built For Your Workflow
From hospitals to home health, physicians to patients, we cover the entire healthcare ecosystem with precision and scale.
Our healthcare audiences are backed by rigorous compliance standards.
All data undergoes HIPAA-compliant de-identification before any audience is built.
We never use PHI, inferred health data, or consumer attributes.
We perform regular third-party audits and practice proactive compliance.
Three simple steps. Fast delivery. Expert support throughout.
Share your targeting criteria, campaign goals, and platform preferences. Choose from custom builds or pre-built segments.
HIPAA-compliant audience built from real-world healthcare data, formatted and ready for your platform.
Upload to your DSP, social platform, or CRM. Launch campaigns with refresh options available.
A university-based health system used health interest targeting to expand orthopedic services, delivering highly personalized messaging through multi-touch campaigns.
A university-based health system needed to expand personalized patient engagement strategies to drive service line growth. They had to understand specific patient journeys to engage consumers at the right moments through the right channels for hip, knee, and total joint replacements.
The personalized approach delivered a 12.6x revenue return on investment and a 6x margin return on investment. Revenue and margin contributions were calculated from cumulative facility encounters associated with patients from the targeted campaign.
Performance metrics showed that patients who received a blend of direct mail, email, and paid search touches were most responsive. Successful strategies from the pilot orthopedic campaign can now be applied to additional service lines for continued growth.
Our audiences are built using real-world healthcare data—curated, cleansed, and modeled into privacy-safe segments. We offer both HCP and DTC audiences across therapeutic interests, patient journey progress, treatment history, and demographic-based criteria. Segments are built using deterministic and probabilistic methods, depending on campaign goals.
Yes. We strictly adhere to HIPAA and all relevant federal and state privacy regulations. All DTC audiences are de-identified and created using a zero-knowledge methodology—no personal health information (PHI) is ever used or stored. We also conduct regular audits, follow internal privacy protocols, and incorporate feedback from third-party privacy experts.
Learn more about our privacy practices at our Privacy Center.
You can activate our audiences across leading DSPs (e.g., The Trade Desk, DV360), social platforms (Meta, LinkedIn, etc.), and client-nominated platforms. We also support activation through agency and holding company platforms.
If you prefer a fully managed solution, our in-house campaign management team can execute campaigns on your behalf—for a management fee based on your volume commitment. This service includes trafficking, optimization, and reporting to ensure performance and compliance from start to finish.
Most audiences can be delivered within 3-5 business days:
More complex or custom segments may require additional time. We prioritize fast turnaround while maintaining data accuracy and compliance.
Tell us who you are trying to reach. We will show you how to get there.
Let's talk