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Drive patient acquisition and retention with data

Drive your organization forward with the right data and analytics to fuel your patient acquisition strategy. Whether you’re a large health system, a post-acute care facility, or a small ambulatory site, our commercial intelligence will help you promote services, build brand awareness, engage new patients, and retain existing patients.

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Trusted by the brands pioneering what's next

Reduce your patient acquisition and retention costs

Streamline your strategies for finding patients and retaining existing ones with effective patient acquisition marketing strategies. Lower your cost of customer acquisition while improving your RoAS with Populi, a Definitive Healthcare company. Drive initiatives that directly impact top-line revenue and margin expansion—all while ensuring continued high-quality care.

Segment and target audiences with precision

With our media and channel models, you can find where individuals are most likely to consume information and market to patients with ease. From 60+ models that examine behaviors such as social media use, you can target the right prospects in the right channels.
Use geographical, propensity, and SDOH-modeled data to build custom audiences and segments. Our clinical propensity models help you to identify consumers most likely to have a specific condition with models across categories like cardiology, orthopedics, and oncology.

Activate consumers compliantly

Activate patient and consumer audiences 1:1 through DMPs, DSPs, and trade desks using de-identified tokens. Our analytics, built on 241M+ records and ML-driven propensity models, helps hospital marketers:

Segment consumers
Build campaign audiences
Match and append patient records
Improve re-marketing campaigns
Activate consumers in the right channels and platforms

Populi works seamlessly within your systems

Use analytics within our self-service platform, or easily and quickly deliver them into your internal systems and workflows. We provide seamless integration through a variety of access methods. With Populi Direct Data Access for data warehouses, BI connectors, and Populi Insights for Salesforce, your entire organization can leverage the same data, at the same time, wherever they need it.

2.6 million+

profiles on physicians, nurses and allied health professionals

Billions

of medical and prescription claims on hundreds of millions of unique patients

Daily updates

on executive moves, mergers & acquisitions, RFPs, and CONs