Acquire and retain more patients with precision marketing
Population Intelligence provides healthcare provider organizations with compliant patient and consumer analytics to drive campaign targeting and activation. Built from robust demographic and modeled data on 200+ million unique consumers, Population Intelligence enables you to precisely target, message, and engage high-value audiences in the right channels and at the right time. Our dynamic analytics and services help you demonstrate the financial impact of your vital marketing initiatives.
Chosen by the brands pioneering what's next
Analytics for your most essential use cases
Learn how teams use Population Intelligence to drive growth.
Analyze market opportunities
Research market areas and consumer behaviors to understand your target audience and campaign opportunity size.
Segment and target audiences
Use geographical, propensity, and SDOH-modeled data to build custom audiences and segments.
Build personalized campaigns
Use behavior and attribute information to tailor acquisition and nurture campaigns and personalize engagement channels.
Activate consumers
Tap into DMP/DSP and trade desk platforms through de-identified tokens to compliantly activate patient and consumer audiences.
Increase hyper-targeting
Tailor messaging in the right media and channels to reach specific audiences in the places they consume information.
Improve re-marketing
Append our SDOH and propensity scores to engage audiences who have already interacted with your organization.
Answer your critical questions
Population Intelligence helps you answer important questions such as:
Which consumers are most likely to need a specific service line?
What consumer attributes and behaviors should I use to segment and target audiences?
What consumers have moved into my service area and are looking to re-establish care?
What is the demographic composition of consumers in my service area?
What are the best channels and platforms to reach my target audience?
Explore our dataset
Our consumer-level dataset covers 200+ million unique consumers aged 17+, as well as 180+ propensity models that identify consumers who are most likely to have a condition or behavior. We build our models using a combination of national all-payor claims, consumer-level data, and advanced data science to achieve high statistical relevance and accuracy.
Clinical propensity models
Identify consumers most likely to have a specific condition with 80+ models across categories like cardiology, orthopedics, and oncology.
Media and channel models
Find where individuals most likely consume information with 60+ models that examine behaviors such as social media use.
Social determinants of health (SDOH) models
Understand SDOH attributes in your market with 40+ models across categories like transportation and health service use.
Precision demographics
Get detailed attributes on consumers and patients such as exercise frequency, health service use, and technology adoption.
Fully flexible analytics
Population Intelligence supports both high-level exploration and granular analyses into a specific propensity model or attribute. Our self-service analytics make it easy to understand your managed populations from many perspectives such as geographic distribution, life stage group, and health behaviors.
Try nowSafe, compliant, and secure
Population Intelligence offers a trusted, scalable, and compliant way to integrate directly into your internal systems, including enterprise data warehouses and Salesforce. There is no third-party data sharing, so you keep all PHI/PII and first-party data in-house.
Try now
Population Intelligence in your preferred system
Use our self-service platform with pre-built dashboards, or access Population Intelligence from your internal systems of choice. From your own systems, you can append consumer data to your existing patients to gain a broader and more holistic understanding of their needs.
Try nowDrive growth with Population Intelligence
Our offering helps you:
Grow revenue
by increasing patient volumes and strategic service lines
Increase patient acquisition and retention
with better targeting and messaging
Improve marketing return on investment
with data-driven strategies and tactics
Partner with our managed campaign services
Simplify your patient acquisition strategy with our fully managed omnichannel digital marketing service. We provide qualified leads at scale and deliver hyper-targeted and programmatic marketing across search, display, social, and direct mail.
Advanced consumer segmentation
Our team of experts uses proprietary clinical and SDOH propensity models to identify specific populations that precisely fit your campaign strategy and target audiences through strategic media channels.
Campaign management
We develop, implement, and manage your campaigns. This includes developing ad copy, handling tracking parameters, and uploading to respective platforms.
Activation
We digitize target audiences in Data Management Platforms (DMP) and Demand Side Platforms (DSP) platforms for 1:1 targeting. We also partner with LiveRamp and other third-party vendors to target audiences quickly and easily via the platforms they use every day.
Measurement and optimization
We optimize campaigns mid-flight to re-target the best-performing audiences, as well as attribute outcomes back to the channels and cohorts with detailed reports so you can demonstrate the financial impact of your marketing initiatives.
Explore our other solution bundles for providers
The Definitive Healthcare Solution for Providers is designed for healthcare organizations like yours. Discover how you can boost your revenue and expand your market presence.
Provider Intelligence
Inform your provider outreach and targeting strategy with comprehensive affiliations and attribute data.
Learn more
Network Intelligence
Understand and manage your network performance with analytics on referral patterns, benchmarks, and market volumes.
Learn more
Market Intelligence
Understand your market and trends with claims-based volume and benchmarking analytics.
Learn moreConsumer analytics for your entire organization
With Population Intelligence, teams across your organization have the consumer and patient insights they need to drive growth. Our solution supports the following teams.
Try us out
Get a proof-of-concept demo with your live market data.
Frequently asked questions
Yes. Our 180+ models are built from a combination of national all-payor claims, consumer data, and advanced data science. We use de-identified data to build a look-a-like model that contains no personal or identifying information. We then put the model on top of the identified universe –that’s your scores.
Our Consumer Insights integration app, available on the Salesforce AppExchange, is the easiest way to integrate analytics into your CRM platform for your healthcare marketing initiatives. Prior to ingesting data into Salesforce, you can use our pre-built templates within our hosted dashboard to visualize and filter identified consumer audiences into high-value segments. Then, with the click of a button, you can import segments to Salesforce Health Cloud to use in consumer and patient campaigns. Additionally, Consumer Insights helps organizations eliminate hours of tedious manual de-duplication with our proprietary methodology that matches and appends attributes (including emails) and analytics to their existing patients, as well as inserting prospects.
Our Consumer Insights offering helps your organization in two key ways. First, you can enrich your existing patient profiles with our propensity models, SDOH, and other data elements. This helps you better understand and engage existing audiences, leading to better brand affinity as well as retention and cross-sell opportunities. Second, you can identify and target net new (non-patient) audiences for marketing acquisition.
Yes. There are multiple ways to leverage our consumer audiences within Salesforce Data Cloud. Please reach out to see a live demo of our integration capabilities.
Within days of signing on as a partner for Population Intelligence, you will be provisioned with our web-based Population Insights Dashboard to begin exploring market opportunities. Our customer success and support teams hold a kickoff and training program, inclusive of office hours, to help enable your organization for success.
For enriching audiences and bringing in records to Salesforce, configuration of our Salesforce AppExchange accelerator takes less than a day from your internal Salesforce resource or systems integration partner. We have extensive documentation to walk you through this configuration step by step. Lastly, if your organization is looking to implement a campaign framework that enables ROI reporting within Salesforce’s ecosystem, we can help advise you on what that effort entails.
We’re thrilled you’re interested in learning more! Sign up to get a proof-of-concept demo specific to your market and top business questions, or speak with your sales and account executives.